To those on the outside, affiliate marketing can seem like a black box. It’s inner workings are mysterious to most marketers and in many companies it’s not treated with the same seriousness as other channels. Some marketers, only familiar with the bad reputation acquired by some industry players in the 2000s, deride it as a source of spam and little more.
Another way to find this information is to do a simple Google search. For example, one could place the following phrase into Google Search: “(product name) + affiliate program”. (Replace “product name” with the name of the product you are promoting.) There is an interesting chrome addon called Affilitizer is available which makes this process easy.
While these models have diminished in mature e-commerce and online advertising markets they are still prevalent in some more nascent industries. China is one example where Affiliate Marketing does not overtly resemble the same model in the West. With many affiliates being paid a flat "Cost Per Day" with some networks offering Cost Per Click or CPM.
Yada yada yada….for those o f us who know absolutely NOTHING about marketing, how to manually create a webpage/blog, understand terms like SEO and MANY others that you and others use….not to mention we have no real knowledge of what it takes to write a successful blog or the tools you need to make a good YouTube video (yes, you need a video camera and a GOOD microphone among other things to make a GOOD video); those of us who don’t know that it it
Affiliate marketing is the art of marketing products, services or information for others. It doesn't require that you ever house or warehouse a single thing. But it does require that you have an audience to market those things to online. Without that audience, whether it's through search engines like Google or social media channels like Facebook, you'll find a difficult time with affiliate marketing.
Marketing has changed more in the past 10 years than it had in the previous 100—launching us out of the age of TV spots and print ads and into the age of websites, online video, social media, and Google. Consumers today are connected to the web 24/7—U.S. adults now spend upwards of 6 hours per day consuming digital media, and that doesn’t count those whose jobs are internet-dependent.
So, does affiliate marketing really work? It could, but the first step is knowing the different ways it works and how to make it work for you. The basics above are the keys to understanding just that. Below is a pretty cool video from a guy called the Lazy Ass Stoner (don’t let the name fool you he’s super smart) on how affiliate marketing works if you want a bit more of an explanation. The reason I love this video is because he explains it so well and in a way anyone can understand.
The track was covered by British singer-songwriter Ed Sheeran in a radio appearance in the United Kingdom. Other artists who covered the song include classical crossover group Clean Bandit with Louisa Johnson at the BBC Radio 1 Live Lounge, where Fifth Harmony also performed the track along with a cover of Elle King's "Ex's & Oh's". Clean Bandit also recorded a mash-up version of the track at the Spotify Studios in New York City. Bebe Rexha gave an acoustic performance at the SiriusXM studios. When asked to comment on the reason for covering the song, Rexha said she loves the song and called it "sexy".
Since super affiliates promote each other’s wares it becomes in their best interest to promote each other personally too. If I help you become more popular then you can sell more e-books for me. If you help me build my audience I can sell more memberships for you. Super affiliates go out of their way to do nice things for each other and especially to help grow each other’s blog readership and email lists. They protect each other too. If something unjust happens to a super affiliate then his or her clan will provide defense and aide. Protecting each other protects their income.
Affiliates work to introduce their visitors to the merchant’s brand. They might write a post about a new product or promotion on the merchant’s site, feature banner ads on their site that drive people to the merchant’s site, or offer visitors a special coupon code. If people come from that affiliate’s site and make a purchase, that affiliate gets paid.