All the girls are then seen performing dance routines inside the hall of the house, with Lauren in the middle and two girls at each side of the staircase. Ty Dolla Sign appears while singing with a sledgehammer over his shoulders. He is seen for the first time together with the group, leaning against a wall, while the girls dance off-cam and perform twerking moves. The girls are now outside of the house, where night has approached, as each girl performs synchronized dance moves.
Influencer marketing: Important nodes are identified within related communities, known as influencers. This is becoming an important concept in digital targeting. It is possible to reach influencers via paid advertising, such as Facebook Advertising or Google Adwords campaigns, or through sophisticated sCRM (social customer relationship management) software, such as SAP C4C, Microsoft Dynamics, Sage CRM and Salesforce CRM. Many universities now focus, at Masters level, on engagement strategies for influencers.
As mentioned earlier, technology and the internet allows for 24 hours a day, 7 days a week service for customers as well as enabling them to shop online at any hour of that day or night, not just when the shops are over and across the whole world. This is a huge advantage for retailers to use it and direct customers from the store to its online store. It has also opened up an opportunity for companies to only be online based rather than having an outlet or store due to the popularity and capabilities of digital marketing.