Provide your affiliate the necessary tools. Many marketers assume that once an affiliate is given the responsibility of promoting a product, their job is done. That, however, is not the case because nobody else can promote your product better than you. Therefore, you must take control and develop resources and tools for your affiliates to use. Providing some well-designed tools, such as attractive banners, will not only enhance the overall effectiveness of his promotions but will also encourage him to put you offer on top of his priority list.
As mentioned earlier, technology and the internet allows for 24 hours a day, 7 days a week service for customers as well as enabling them to shop online at any hour of that day or night, not just when the shops are over and across the whole world. This is a huge advantage for retailers to use it and direct customers from the store to its online store. It has also opened up an opportunity for companies to only be online based rather than having an outlet or store due to the popularity and capabilities of digital marketing.