So are you going to be a “super affiliate” and spend time to develop out your own website / funnel or are you going to be the “average affiliate” and rip someone else’s campaign? It’s quicker and easier to rip and run but you’re going to have a whole other battle on your hands when it comes to keeping a steady stream of traffic flowing. (Google/Facebook highly discourage the rip and run method).
For example, what are the quality and quantity of the links that have been created over time? Are they natural and organic links stemming from relevant and high quality content, or are they spammy links, unnatural links or coming from bad link neighborhoods? Are all the links coming from the same few websites over time or is there a healthy amount of global IP diversification in the links?