The affiliate marketing industry is growing steadily. An independent survey commissioned by Rakuten Affiliate Network found that affiliate marketing is set to reach $6.8 billion by 2020. Ninety percent of advertisers included in the survey said that affiliate programs were important or very important to their overall marketing strategy, with the majority of publishers reporting that affiliate partnerships drove more than 20% of annual revenue.
According to the U.S. Commerce Department, consumers spent $453.46 billion on the web for retail purchases in 2017, a 16.0% increase compared with $390.99 billion in 2016. That’s the highest growth rate since 2011, when online sales grew 17.5% over 2010. Forrester predicts that online sales will account for 17% of all US retail sales by 2022. And digital advertising is also growing strongly; According to Strategy Analytics, in 2017 digital advertising was up 12%, accounting for approximately 38% of overall spending on advertising, or $207.44 billion.
Considering that most marketing involves some form of published media, it is almost (though not entirely) redundant to call 'content marketing' anything other than simply 'marketing'. There are, of course, other forms of marketing (in-person marketing, telephone-based marketing, word of mouth marketing, etc.) where the label is more useful for identifying the type of marketing. However, even these are usually merely presenting content that they are marketing as information in a way that is different from traditional print, radio, TV, film, email, or web media.
So, does affiliate marketing really work? It could, but the first step is knowing the different ways it works and how to make it work for you. The basics above are the keys to understanding just that. Below is a pretty cool video from a guy called the Lazy Ass Stoner (don’t let the name fool you he’s super smart) on how affiliate marketing works if you want a bit more of an explanation. The reason I love this video is because he explains it so well and in a way anyone can understand.
The biggest problem that most people have when trying to learn anything to do with driving more traffic to their website or boosting their visibility across a variety of online mediums, is that they try to do the least amount of work for the greatest return. They cut corners and they take shortcuts. Because of that, they fail. Today, if you're serious about marketing anything on the web, you have to gain Google's trust.
A new FlexJobs survey Top 100 Companies to Watch for Telecommuting and Remote Jobs in 2016. says writer, engineer, marketing manager, adjunct faculty and software developer are among the most common work from home opportunities. Since 2005 there has been a 103% growth in the number of telecommuters in the USA. People who telecommuted in both 2014 and 2015 said that they telecommuted 22 percent more in 2015.