Marketing has changed more in the past 10 years than it had in the previous 100—launching us out of the age of TV spots and print ads and into the age of websites, online video, social media, and Google. Consumers today are connected to the web 24/7—U.S. adults now spend upwards of 6 hours per day consuming digital media, and that doesn’t count those whose jobs are internet-dependent.
A customer success (CS) team is responsible for managing the relationship between a vendor and its customers. The goal is simple: to make sure the customer is able to make the best possible use of the product. Get it right and you earn yourself a happy, content and loyal customer. Alison Smith details how more and more companies are acknowledging the value of CS and explores how you can ensure your own team provides the greatest business benefit.
Alright, so now that we know affiliate marketing is not some get-rich-quick strategy, we can dive a bit more into the question of does affiliate marketing really work? We’ll have to start with the basics of just what affiliate marketing is. Unlike some other types of opportunities online, affiliate marketing is a very real way to earn money that could reward you in a big way, so long as you’re willing to put in the time and effort to get there. Here’s the quick version of what it involves:
"I spent my first two years out of college working from home as a freelance writer. Of all the tips, tricks, and secrets I've uncovered for being more productive at home, one stands out above the rest: Putting on the History Channel. No joke. Just keep the History Channel running in the background at a low volume, and I swear, you'll get stuff done. (I'm not exactly sure why this trick works, but I can only assume it has something to do with ancient aliens.)"
Video advertising - This type of advertising in terms of digital/online means are advertisements that play on online videos e.g. YouTube videos. This type of marketing has seen an increase in popularity over time.[51] Online Video Advertising usually consists of three types: Pre-Roll advertisements which play before the video is watched, Mid-Roll advertisements which play during the video, or Post-Roll advertisements which play after the video is watched.[52] Post-roll advertisements were shown to have better brand recognition in relation to the other types, where-as "ad-context congruity/incongruity plays an important role in reinforcing ad memorability".[51] Due to selective attention from viewers, there is the likelihood that the message may not be received.[53] The main advantage of video advertising is that it disrupts the viewing experience of the video and therefore there is a difficulty in attempting to avoid them. How a consumer interacts with online video advertising can come down to three stages: Pre attention, attention, and behavioural decision.[54] These online advertisements give the brand/business options and choices. These consist of length, position, adjacent video content which all directly affect the effectiveness of the produced advertisement time,[51] therefore manipulating these variables will yield different results. Length of the advertisement has shown to affect memorability where-as longer duration resulted in increased brand recognition.[51] This type of advertising, due to its nature of interruption of the viewer, it is likely that the consumer may feel as if their experience is being interrupted or invaded, creating negative perception of the brand.[51] These advertisements are also available to be shared by the viewers, adding to the attractiveness of this platform. Sharing these videos can be equated to the online version of word by mouth marketing, extending number of people reached.[55] Sharing videos creates six different outcomes: these being "pleasure, affection, inclusion, escape, relaxation, and control".[51] As well, videos that have entertainment value are more likely to be shared, yet pleasure is the strongest motivator to pass videos on. Creating a ‘viral’ trend from mass amount of a brands advertisement can maximize the outcome of an online video advert whether it be positive or a negative outcome.
Alright, so now that we know affiliate marketing is not some get-rich-quick strategy, we can dive a bit more into the question of does affiliate marketing really work? We’ll have to start with the basics of just what affiliate marketing is. Unlike some other types of opportunities online, affiliate marketing is a very real way to earn money that could reward you in a big way, so long as you’re willing to put in the time and effort to get there. Here’s the quick version of what it involves:
According to the U.S. Commerce Department, consumers spent $453.46 billion on the web for retail purchases in 2017, a 16.0% increase compared with $390.99 billion in 2016. That’s the highest growth rate since 2011, when online sales grew 17.5% over 2010. Forrester predicts that online sales will account for 17% of all US retail sales by 2022. And digital advertising is also growing strongly; According to Strategy Analytics, in 2017 digital advertising was up 12%, accounting for approximately 38% of overall spending on advertising, or $207.44 billion.
The Truth? You don't often come across genuine individuals in this space. I could likely count on one hand who those genuine-minded marketers might be. Someone like Russel Brunson who's developed a career out of providing true value in the field and helping to educate the uneducated is one such name. However, while Brunson has built a colossal business, the story of David Sharpe and his journey to becoming an 8-figure earner really hits home for most people.
There are "gurus" and programs that suggest affiliate marketing is a set-it-and-forget-it system to turn the Internet into a cash machine. While affiliate marketing can be done part-time, it's not automatic. It requires research and a plan. For this home business idea to succeed, you have to know and understand your target market and continue to do things to reach them so they can click on your affiliate links.
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